1. I am a college student hoping to go into veterinary medicine. I have an ungodly amount of compassion and love for animals and therefore think it will serve me well in the field I want to go into. I am also extremely funny (at least, I think so) and I think that helps me a lot to make connections with those who can help me reach my goal, as I can be seen as more relatable. I think my business concept kind of reflects what I want to do and my love for all things animal related (it’s literally a product to help preserve marine species) and I think working in the field of vet med would be an amazing platform to sell this product.
2. I am offering to customers a product that will have little to no impact on their boating experiences while helping to save close-to or already endangered species from being put in harm’s way.
3. I’m offering this product to the boating community, and/or anybody who participates in activities that exist out on the water. All of my customers have in common that they make an impact on the aquatic world that they exploit for these activities.
4. I would hope that those who use the water for their own personal gain would care a little about the species that live underneath, therefore, they would want to take measures to make sure they aren’t harming the aquatic ecosystem. It would most likely give them more peace of mind.
5. I think what I have that sets me apart is an idea that isn’t technology-based. It seems like the majority of innovations these days have something to do surrounding computers or tech, and that always creates a large gap and learning curve for those who may not use the product because they do not understand this. My product is just a tangible, non-digital thing that everyone can understand how to use.
I think these elements fit together in the sense that there isn’t a better field to go into, other than marketing, where I could reach the community of animal lovers. Those who care about the wellbeing of aquatic animals would then be able to spread the word to people who boat and do other water-related activities, and could come at it from an angle of compassion.
My napkin:
Wow Emma! I really like the visual you created for us of your product! It really helps to create an image for visual people like me. With that drawing, it makes it easier to understand how you intend for the product to work and how it is supposed to work. Being an entrepreneur, I believe it is important for the customers to understand your idea, it will increase your demands as well. Drawing an image is a way to put yourself in others shoes because you may understand your own concept, however, others may have trouble knowing what you are really talking about.
ReplyDeleteHey Emma,
ReplyDeleteI think it's a good idea to know who isn't in your "who" and why to see in case you can make them your "who" through some other way. Like for example, as much as some people care about protecting sea life some people don't put in as much thought, or they may think that products that are better for the environment cost more, so maybe you could offer something else with your product to attract those who would be in your "who" but aren't for small reason. Otherwise, great work!
I am so glad that you included a visual Emma, I am so happy that it is there because now I understand exactly what you are offering and I am even more on board with it. It seems like such a simple idea too that more people should already be doing and you being in veterinary medicine and bringing it into this class. Can't wait to see what else you are going to offer.
ReplyDelete