Creating a Customer Avatar

For my product that puts a protective cover over boat propellers, I imagined the "typical customer" as not the boaters who would be using them, necessarily...but the boaters' spouses. Mostly because the women of the family are historically more sympathetic to environmental causes (from my research, not just making an assumption), I would like to think that they would be the one to see the product and buy it for their family boat. Therefore, here's "the boater's wife" customer avatar:

I assume this boater's wife, probably named something like Amy, saw the pamphlet for my product in the bag of merch her husband brought home from the latest boater's convention. She saw the booklet and thought "this propeller cover would save the manatees!". So, she went online and bought it. 

Amy is in her early 30's, and probably has two little kids of her own who have grown up fishing and swimming with their family. They go to her in-laws' lake house every Summer to jetski, waterski, and bounce on those water trampoline contraptions. Now, she can tell them that while they're having fun on the water, they are helping to preserve nature's most beautiful species, and hopefully her kids will grow up being well-rounded environmental activists, all thanks to my product.

The car she drives is a high-mileage economy SUV, and her husband's car is a boat.

I think I have in common with Amy that we both care (at least topically) about the environment and therefore felt propelled to do something about it that was also extremely easy to do and required minimum effort. Being we are using the water environment for our own personal benefit, it makes sense that we take the precautions that are presented to us to protect the species that thrive in the water.