1. This person is the owner/manager of a marina in South Florida. Therefore, they know a lot about the ocean and the boat traffic that comes through. They also operate a small bait and tackle shop in the marina, and would most likely carry the type of product that I’m trying to sell.
2. They are the domain expert in my industry.
3. I found this person by looking online. I have family in South Florida that live near the beach and knew of a marina that was very large and well established. I contacted them over email.
4. They were happy to answer my questions for no return favor. They are a supportive member of the marine community and therefore weren’t expecting any favors to be done.
5. Having this person in my network will give me the opportunity to present my product to the exact market that I’m looking for.
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1. This person is a supplier of silicone and rubber products.
2. They are the important supplier to my industry.
3. I found them by google searching people who mass distribute silicone materials to businesses that need them to manufacture their products.
4. They were also willing to answer my questions without expecting any favors in return.
5. Including this person in my network would be a great way to obtain the silicone materials I’d need to make my product.
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1. This person is the head of PR of a company who sells caged metal rings to put around boat propellers (the most popular option on the market currently).
2. They are the expert in my market.
3. I found this person by google searching, and emailing the contact I found on their website.
4. They expected nothing in return.
5. This person was able to give me helpful info into what its like to sell a product in this market and what it would most likely be like to enter it as a new competitor with a new product.
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