Idea Napkin Part 2

1. I am a college student currently studying marine biology, a recent change from where I previously wanted to become a vet. I have an ungodly amount of compassion and love for animals and therefore think it will serve me well in the field I want to go into. I am also extremely funny (at least, I think so) and I think that helps me a lot to make connections with those who can help me reach my goal, as I can be seen as more relatable. I think my business concept kind of reflects what I want to do and my love for all things animal related (it’s literally a product to help preserve marine species) and I think working in the field of marine biology, the perfect field for this product, would be an amazing platform to market and sell it.

2. I am offering to customers a product that will have little to no impact on their boating experiences while helping to save close-to or already endangered species from being put in harm’s way. 

3. I’m offering this product to the boating community, and/or anybody who participates in activities that exist out on the water. All of my customers have in common that they make an impact on the aquatic world that they exploit for these activities.

4. I would hope that those who use the water for their own personal gain would care a little about the species that live underneath, therefore, they would want to take measures to make sure they aren’t harming the aquatic ecosystem. It would most likely give them more peace of mind.

5. I think what I have that sets me apart is an idea that isn’t technology-based. It seems like the majority of innovations these days have something to do surrounding computers or tech, and that always creates a large gap and learning curve for those who may not use the product because they do not understand this. My product is just a tangible, non-digital thing that everyone can understand how to use.

I think these elements fit together in the sense that there isn’t a better field to go into, other than marketing, where I could reach the community of animal lovers. Those who care about the wellbeing of aquatic animals would then be able to spread the word to people who boat and do other water-related activities, and could come at it from an angle of compassion.